What do we do?
We create positive change for the maximum number of children by influencing what national governments do and how they work.
How do we do it?
National governments lead development efforts across their whole country over the long term and are responsible for ensuring that all children access their full rights. These rights are established in the Convention on the Right of the Child and governments are legally obliged to enforce them.
We work with children and communities to advocate for laws that protect everyone, including marginalised groups. We identify laws, policies and practices that can be improved to better uphold children’s rights, and lobby for governments to make these changes where needed. In this way, our work creates change for large numbers of children.
21 Selling Selling Casual Forever Casual Dress 21 Dress Forever Selling Our work has to be thoughtfully informed by a strong analysis of governments’ current approaches and of the changes that are realistically possible. We normally achieve more by doing this in partnership with other organisations, and by helping marginalised people come together to represent their own interests.
We encourage governments to listen and respond to the needs of the most vulnerable and marginalised in society, and hold governments to account for meeting their obligations to children. We also influence other powerful organisations, like the UN or businesses, in the same way.
Influencing governments does not just mean advocating for change. It also involves supporting governments when their laws and practices are aligned with the interests of vulnerable and marginalised children.
CCCD in action
As part of an alliance of child rights organisations, we recently played a leading role in advocating for states to better invest in children. As part of this alliance, we achieved a great result – the adoption of a Resolution on Better Investments in Children by the Human Rights Council. For the very first time, governments have backed up their commitments to children with funding dedicated to fulfilling their obligations to uphold children’s rights.
Find out more
- Our Global Advocacy Strategic Framework 2013 - 2015 sets out our overall approach and global advocacy goals. It also defines key terms and a model for doing advocacy.
- Our Global Citizenship & Governance Strategy outlines how Plan can work with citizens and public officials to improve governance in the interests of children.